Market experts at the Russian Retail Week noted that in order to meet the growing demand for ready-made meals, it is necessary to use freezing technologies while maintaining high product quality.
“In Russia, ready meal production facilities are spread across the country, the products travel long distances, and this can create challenges for maintaining the cold chain,” explained Inna Kostenko, Director of Own Production for Large Formats at Magnit. She emphasized that it is time to consider deep-freezing foods to ensure quality is preserved during transportation.
According to Dmitry Medvedev, Commercial Director at Perekrestok, there is a stereotype in Russia that frozen convenience foods are of lower quality. This negative perception has largely been shaped by producers themselves using cheap ingredients, and changing this attitude will take time.
Kostenko also pointed out that currently half of the ready-made meals are produced by small companies, but she believes their share will decrease over time, with large players increasingly dominating this segment.
Source: shoppers.media
“In Russia, ready meal production facilities are spread across the country, the products travel long distances, and this can create challenges for maintaining the cold chain,” explained Inna Kostenko, Director of Own Production for Large Formats at Magnit. She emphasized that it is time to consider deep-freezing foods to ensure quality is preserved during transportation.
According to Dmitry Medvedev, Commercial Director at Perekrestok, there is a stereotype in Russia that frozen convenience foods are of lower quality. This negative perception has largely been shaped by producers themselves using cheap ingredients, and changing this attitude will take time.
Kostenko also pointed out that currently half of the ready-made meals are produced by small companies, but she believes their share will decrease over time, with large players increasingly dominating this segment.
Source: shoppers.media