Tthe latest data from X5 and NTech reinforces this trend.
📊 Impressive figures:
✅ Ready-to-eat meal sales have grown by 55.6% over the past three years
✅ One in every 20 receipts at Pyaterochka and Perekrestok now includes a ready-to-eat meal
✅ The main buyers aren’t students at all, but people aged 30–55 (56% of sales), 60% of whom are women
What else is trending:
▶️ Ready-made pizza—demand has increased fivefold; sandwiches—up 117%
▶️ Baked goods—up 29.1%
The key driver is consumer trust. X5 has launched a six-step quality control system, and it’s working.
We’d like to remind you of our interview with Elena Krupskaya, X5’s Director of Food Safety, where we discussed food safety and consumer trust in detail.
📊 Impressive figures:
✅ Ready-to-eat meal sales have grown by 55.6% over the past three years
✅ One in every 20 receipts at Pyaterochka and Perekrestok now includes a ready-to-eat meal
✅ The main buyers aren’t students at all, but people aged 30–55 (56% of sales), 60% of whom are women
What else is trending:
▶️ Ready-made pizza—demand has increased fivefold; sandwiches—up 117%
▶️ Baked goods—up 29.1%
The key driver is consumer trust. X5 has launched a six-step quality control system, and it’s working.
We’d like to remind you of our interview with Elena Krupskaya, X5’s Director of Food Safety, where we discussed food safety and consumer trust in detail.
Full interview: Rutube |YouTube
Ready-to-eat meals are steadily becoming a staple in Russians' shopping baskets!
Read the article at the link.
Ready-to-eat meals are steadily becoming a staple in Russians' shopping baskets!
Read the article at the link.
#ModernBakery #Confex #Gotovo #Interview #AskAnExpert #industry_news
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Modern Bakery Moscow | Confex | Gotovo is a cluster of international exhibitions of equipment and ingredients for bakery, confectionery, ready-made food, and semi-finished products.
NEXT TRADE SHOW: March 23–26, 2027 | Moscow, Timiryazev Center
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Modern Bakery Moscow | Confex | Gotovo is a cluster of international exhibitions of equipment and ingredients for bakery, confectionery, ready-made food, and semi-finished products.
NEXT TRADE SHOW: March 23–26, 2027 | Moscow, Timiryazev Center
Subscribe to news >>>