News

"Kolomensky" may enter the ready-to-eat food market.

🍞 "Kolomensky" Enters the Ready-to-Eat Food Market! 🍲

One of the largest bread producers in Russia has registered new companies—LLC "Prodinvest" (ready-meals production) and LLC "Buterbrodika" (restaurant operations and food delivery). These are the initial steps in a new project for the production and distribution of ready-to-eat meals.

🔆 New players in the ready-to-eat food market may target various audiences: ready-made meals are popular both with young people committed to a healthy lifestyle and with single elderly individuals, says Alexey Popovichev, Executive Director of the Rusbrand association.

Source: shoppers.media

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