Analysts at NTech have discovered what ready-to-eat meal shoppers are looking for. There are almost no complaints about quality—only 1% of respondents mentioned this. The main requests are for more variety and affordable prices.
Most often, shoppers complain about the following: high prices (21%), a lack of suitable dishes at their usual store (19%), and a generally limited selection (16%).
And here’s another insider fact: about 40% of ready-to-eat meals are still prepared right in stores and small kitchens, mostly by hand. The focus is now on central kitchens and expanding the product range.
The market continues to grow and could reach 1.28 trillion rubles (+14.3%) by 2026.
Most often, shoppers complain about the following: high prices (21%), a lack of suitable dishes at their usual store (19%), and a generally limited selection (16%).
And here’s another insider fact: about 40% of ready-to-eat meals are still prepared right in stores and small kitchens, mostly by hand. The focus is now on central kitchens and expanding the product range.
The market continues to grow and could reach 1.28 trillion rubles (+14.3%) by 2026.
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Modern Bakery Moscow | Confex | Gotovo is a cluster of international exhibitions of equipment and ingredients for bakery, confectionery, ready-made food, and semi-finished products.
NEXT TRADE SHOW: March 23–26, 2027 | Moscow, Timiryazev Center
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Modern Bakery Moscow | Confex | Gotovo is a cluster of international exhibitions of equipment and ingredients for bakery, confectionery, ready-made food, and semi-finished products.
NEXT TRADE SHOW: March 23–26, 2027 | Moscow, Timiryazev Center
Subscribe to news >>>