Rostic's (former KFC in Russia) – now supplies products to Magnit (retail store chain) as well

The chain has begun supplying ready-to-eat products to stores.
This is currently in a trial phase.

The trend is clear: restaurants are increasingly expanding into retail. Previously, Rostic’s made its debut at “Perekrestok,” and Burger King began selling frozen meals through stores in late 2025.

Why this matters:
— Sales of ready-to-eat meals grew by 12% in units and 27% in revenue (NTech)
— Market turnover could reach 1.32 trillion rubles (+18% year-over-year)
— Partnerships help chains offset rising costs and declining foot traffic

For more details, see *Kommersant*.