Grocery and ready meal delivery to dachas is becoming the new norm of the summer season for many Russians.
According to a Yandex Advertising survey, 9 out of 10 dacha owners are willing to pay for delivery directly to the countryside, and every second respondent plans to use this service already this summer. Interest is especially high among young people aged 18–34, and the growing popularity is accompanied by strong demand for farm-fresh and natural products.
Popular orders: meat, beverages, fresh vegetables and fruits
The average comfortable delivery fee: 200–300 rubles, but more than a third are willing to pay more.
It’s worth noting that while most (64%) still shop on their way to the dacha, more and more people want to avoid unnecessary hassle and save time while at their summer cottage.
Experts note: for retailers and brands, this is an opportunity for growth — it’s important to actively communicate the possibilities of delivery to suburban areas, pricing, and service conditions, so that potential customers can easily take advantage of this convenient option.
What do you think about the idea of grocery delivery to your dacha? Does it make your summer life easier?
#GOTOVO #Industry_News
According to a Yandex Advertising survey, 9 out of 10 dacha owners are willing to pay for delivery directly to the countryside, and every second respondent plans to use this service already this summer. Interest is especially high among young people aged 18–34, and the growing popularity is accompanied by strong demand for farm-fresh and natural products.
Popular orders: meat, beverages, fresh vegetables and fruits
The average comfortable delivery fee: 200–300 rubles, but more than a third are willing to pay more.
It’s worth noting that while most (64%) still shop on their way to the dacha, more and more people want to avoid unnecessary hassle and save time while at their summer cottage.
Experts note: for retailers and brands, this is an opportunity for growth — it’s important to actively communicate the possibilities of delivery to suburban areas, pricing, and service conditions, so that potential customers can easily take advantage of this convenient option.
What do you think about the idea of grocery delivery to your dacha? Does it make your summer life easier?
#GOTOVO #Industry_News