Conference «In-house production as a competitive advantage of a retail chain»
Event for top managers of commercial kitchens and in-house productions
  • Date and time:
    March 2025
  • Venue:
    Moscow, IEC "Expocentre"
In March 2025, the VII conference will traditionally bring together top managers of in-house productions and commercial kitchens to discuss the current state of these spheres in retail chains; to find out which strategies have turned out to be the most advantageous in the current conditions - practitioners and market experts will share their viewpoint at the situation.
HOW IT WAS IN 2024?

KEY QUESTIONS AND TOPICS

  • Category analysis and customer behavior when choosing gastronomy and packaged ready-to-eat food.

  • What questions does production answer when forming a CVP retail chain?

  • Modern engineering of commercial kitchens. A checklist for checking company's willingness to cooperate with the largest retailers.

  • Ready-to-eat food as a service of a retail chain. What has changed in the consumer's behavior?

  • Focusing on creating spaces for having meal as an additional service in the store. Which issues are traditionally not solved. The checklist of the ideal place.

  • Cases of best practices of in-house production: from ingredients to equipment

  • Quest "Find a ready-to-eat food of in-house production on the shelf of a chain" - what to do when the store seller does not know what the chain produces? Staff training methods and what tools a top manager of in-house production has?

  • Marketing of ready-to-eat food - what issues should a top manager of in-house production solve? How to get along with production and sales?

  • Degustation as a service and marketing tool - a detailed analysis how to make the perfect degustation.

CONFERENCE SPEAKERS

  • Natalia Marova
    Head of the Project Retail.ru, producer, moderator
  • Denis Dolgachev
    Head of the Regional Retail Chains Group, NielsenIQ
  • Marina Petrova
    Founder of Petrova Five Consulting company, Deputy Chairman of the Agribusiness Committee at the Moscow Chamber of Commerce and Industry
  • Oleg Amelin
    Production Director, Gulliver retail chain
  • Svetlana Yurasova
    Director of Commerce and Development of gastronomy and baking, Lenta retail chain
  • Sergey Pliss
    Director, Vkuster retail chain
  • Svetlana Pirogova
    Director of Production Site Development, Lenta retail chain
  • Natalia Lastavchenko
    Expert in retail in-house production, ex-operating director of in-house production, Samberi retail chain
  • Alexey Dytchenkov
    Founder of AW Food Consultants company
  • Alexey Pavlov
    Head of the Department of Catering and Hospitality Enterprises Automation, 1C-Rarus company
  • Anna Pyanzina
    Head of the in-house production format Hypermarket, Komandor retail chain
  • Irina Budkova
    Lean Manufacturing Manager, Komandor retail chain
  • Larisa Efremova
    Head of the In-House Production Department, Europa retail chain
  • Natalia Chichuk
    Expert in the creation and development of modern retail
  • Evgeny Pakholka
    Head of Regional Sales of DEBAG
  • Victor Petri
    Head of the Moscow Representative Office, DEBAG
  • Anton Dulov
    Founder, retail chain UPPETIT
  • Igor Staroselsky
    Operations Director, X5 Food
  • Anastasia Chernenko
    Marketing Business partner, Department of sales development of ready-to-eat food, X5 Group
  • Marina Seryak
    Director of in-house production, Krasny Yar Group of companies (Baton and Krasny Yar retail chains)
  • Irina Tsoi
    Top Manager of baking and confectionery, Krasny Yar Group of companies (Baton and Krasny Yar retail chains)
  • Yuri Bugera
    Director of OEM Projects Development, KTS-Impex, Roskholod
  • Airat Galimov
    Director of Centralized Production, Samberi retail chain
  • Veronika Korteleva
    Director of the commercial kitchen, Samberi
  • Polina Miroshnichenko
    Head of Technology Department, Spar retail chain, Chelyabinsk
  • Elena Stepanova
    Founder of STEP PROJECT company
  • Alexey Sokolov
    Independent Director, Kommandor retail chain
ORGANIZER