Conference «In-house production as a competitive advantage of a retail chain»
Event for top managers of commercial kitchens and in-house productions
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Date and time:March 2025 -
Venue:Moscow, IEC "Expocentre"
In March 2025, the VII conference will traditionally bring together top managers of in-house productions and commercial kitchens to discuss the current state of these spheres in retail chains; to find out which strategies have turned out to be the most advantageous in the current conditions - practitioners and market experts will share their viewpoint at the situation.
HOW IT WAS IN 2024?
KEY QUESTIONS AND TOPICS
- Category analysis and customer behavior when choosing gastronomy and packaged ready-to-eat food.
- What questions does production answer when forming a CVP retail chain?
- Modern engineering of commercial kitchens. A checklist for checking company's willingness to cooperate with the largest retailers.
- Ready-to-eat food as a service of a retail chain. What has changed in the consumer's behavior?
- Focusing on creating spaces for having meal as an additional service in the store. Which issues are traditionally not solved. The checklist of the ideal place.
- Cases of best practices of in-house production: from ingredients to equipment
- Quest "Find a ready-to-eat food of in-house production on the shelf of a chain" - what to do when the store seller does not know what the chain produces? Staff training methods and what tools a top manager of in-house production has?
- Marketing of ready-to-eat food - what issues should a top manager of in-house production solve? How to get along with production and sales?
- Degustation as a service and marketing tool - a detailed analysis how to make the perfect degustation.
CONFERENCE SPEAKERS
- Natalia MarovaHead of the Project Retail.ru, producer, moderator
- Denis DolgachevHead of the Regional Retail Chains Group, NielsenIQ
- Marina PetrovaFounder of Petrova Five Consulting company, Deputy Chairman of the Agribusiness Committee at the Moscow Chamber of Commerce and Industry
- Oleg AmelinProduction Director, Gulliver retail chain
- Svetlana YurasovaDirector of Commerce and Development of gastronomy and baking, Lenta retail chain
- Sergey PlissDirector, Vkuster retail chain
- Svetlana PirogovaDirector of Production Site Development, Lenta retail chain
- Natalia LastavchenkoExpert in retail in-house production, ex-operating director of in-house production, Samberi retail chain
- Alexey DytchenkovFounder of AW Food Consultants company
- Alexey PavlovHead of the Department of Catering and Hospitality Enterprises Automation, 1C-Rarus company
- Anna PyanzinaHead of the in-house production format Hypermarket, Komandor retail chain
- Irina BudkovaLean Manufacturing Manager, Komandor retail chain
- Larisa EfremovaHead of the In-House Production Department, Europa retail chain
- Natalia ChichukExpert in the creation and development of modern retail
- Evgeny PakholkaHead of Regional Sales of DEBAG
- Victor PetriHead of the Moscow Representative Office, DEBAG
- Anton DulovFounder, retail chain UPPETIT
- Igor StaroselskyOperations Director, X5 Food
- Anastasia ChernenkoMarketing Business partner, Department of sales development of ready-to-eat food, X5 Group
- Marina SeryakDirector of in-house production, Krasny Yar Group of companies (Baton and Krasny Yar retail chains)
- Irina TsoiTop Manager of baking and confectionery, Krasny Yar Group of companies (Baton and Krasny Yar retail chains)
- Yuri BugeraDirector of OEM Projects Development, KTS-Impex, Roskholod
- Airat GalimovDirector of Centralized Production, Samberi retail chain
- Veronika KortelevaDirector of the commercial kitchen, Samberi
- Polina MiroshnichenkoHead of Technology Department, Spar retail chain, Chelyabinsk
- Elena StepanovaFounder of STEP PROJECT company
- Alexey SokolovIndependent Director, Kommandor retail chain
ORGANIZER
